In honor of International Women’s Day, I think of the bonds that bring us together and in the same minute shift to the mindsets that tear us apart. In recent months, I have attended more and more Latina events including the Ella Institute Launch, Cosmo for Latinas readers panel and Orgullosa’s Nueva Latina Monologues. And while these events for Latinas or women in general do empower me and make me proud, it becomes that much more evident that it is a fleeting moment. That no matter how much energy is in the room that night and the next day, the feelings of sisterhood fade and we get consumed into the lives we were living. The networking emails stop being exchanged, the empty promises of lunch and drinks are overlooked and that commitment to support and uplift one another becomes secondary to our personal pursuit of success. Then Women’s month rolls around and suddenly those feelings are back, and we are anxious to celebrate each other’s accomplishments. But how do we keep that support going in April, May and the following months? How do we put all these theories that we talk about and become excited about into practice? Below are some ways to move our gender forward and put the S back in sisterhood.
On February 26, Procter and Gamble’s Orgullosa, an online community for Latinas, launched its Nueva Latina campaign which honors a new kind of Hispanic woman: the bicultural Latina balancing both American and Latin culture. This exclusive media event featured some of our favorite Latina starlets including Adrienne Bailon, Roselyn Sanchez, Angie Martinez, Dascha Polanco, La La Anthony, Laura Posada and Alexia Echevarria. This was experiential marketing at it’s finest, but we shall get more into that later. First, the event. Continue reading
You probably clicked on the link to this article curious to discover if you are making a mistake that could be hurting your business. If you are a budding entrepreneur, a baby boomer who isn’t too savvy with technology or a solopreneur with a million and one things on your to do list, you probably have neglected this important piece in the marketing process. Want to know what it is? It’s quite simple: you haven’t promoted your expertise or built your credibility. I know what you’re gonna say, “But Emmelie, I’ve created my business website, I do speaking engagements, I network, I even have an email newsletter.” Those are all pieces of a much larger puzzle. To develop your expertise as an entrepreneur and make people want to do business with you, you need to develop your personal brand consistently and strategically on multiple channels.
Before we talk about what you should do, let’s talk about the why. Why do entrepreneurs need personal brands?
I had the pleasure of partnering with an amazing organization for young entrepreneurial women called Chloe and Isabel for the personal development workshop: How to Be an Influencer On Campus. Last night, I sat down with Samantha Cooper, the Campus Relations Manager, who works with over 100 merchandisers on college campuses across the nation. We were talking about personal branding and how to be an influencer on campus using digital and in person strategies. Check out the video above or my recap on the Branding Muse site.
If you would like to partner with me on training segments like this one for your employees or campus ambassadors, shoot me an email at: emmelie (at) thebrandingmuse (dot) com.